My Roles: Art Direction & Concept

UGC Style Video & Photo Shoots Zola

The video lead and I identified the need for more social-first video and photo content featuring couples and their wedding planning journey, so we pushed to make these scrappy shoots happen and helped produce them with a small internal team. The content was featured in Meta awareness and conversion campaigns and used across many more assets and channels.

Video Lead: Emily Ellison / Photography: Derreck Stanley / Graphic Design: Holly Morrison