My Roles:
Art Direction

Brand Refresh Zola

In 2022 Zola worked with agency Arts & Letters to update and differentiate both its design direction and messaging platform. I developed and executed the new photography look and feel as well as executed. Through a mix of couples imagery sourced from real weddings and in-house brand and product shoots, we updated the direction to feel more authentic, modern, and in-the-moment, representing all couples who want a wedding. The bright, mid-action photography plays well off the bold colors and structured lines of the new design direction. The Zola creative team put out an OOH campaign around New York City to debut the new approach and continues to iterate and expand on it internally.